Russian Designer Improvises on Packages for Four Milk Products and it is Adorable

Vera Zvereva, an art director from Russia, designed a cat-based design that got adapted to four milk products packaging. They are of the product line (Milgrad) from Bryansk Dairy Plant. The aim was to distinguish the brand, increase sales, and widen geographical representation, and add to the distribution channels. This design achieved that.

What stands out about the design is a blue cat. It presents with different fronts as customers rotate the packages. The image covers the entire side of the box extending from one end to the other. Therefore there are several options of display on the shelves.

The concept was inspired by Vera Zvereva’s cat, Brunhilde, but the display shows cat habits that we are all aware of. There were three other possible designs suggested in the beginning. The first design was similar to the former one, the second one technological, and the third could connect with the audience it was intended. The new logo is blue-themed as the previous one.

The main thing about the logo is the letter ‘M.’ It also features the outline o a cat. They use this new logo for the entire product line. Feline lovers are the biggest fans of this new logo design.

More info: Depot | Behance | Facebook

Image credits: Vera Zvereva

Image credits: Vera Zvereva

Image credits: Vera Zvereva

Image credits: Vera Zvereva

Image credits: Vera Zvereva

Image credits: Vera Zvereva

Image credits: Vera Zvereva