Designer Intelligence Converts Logos Voted as the Worst to Simple and Pleasant

“Ever heard of the adage that first impressions last?”

Hard as that truth might be, it rings true.

An enterprise, a practice, a company’s product, can be made or broken by good or poor branding. Some of the greatest brands in the world are captivating and very simple in design. For instance, the Nike and Apple logos.

Logo designs can go horribly wrong when they are unclear and when the message portrayed does not pass the intended message. Some logos can be salvaged while others are beyond repair. This is what Emanuele Abrate observed. He went on to re-create some of the worst logos ever and came up with simplistic and catchy designs. The rest of us have so much to learn.

The designer who is from Cherasco, Northern Italy, put to work an idea that dawned on him of rectifying the failed logos. His intervention not only made the logos more appealing but also provided solutions for the businesses involved.

The logos should be simple and advertise the business at the same time. The message at a glance should portray the excellence of the product or service. Despite the technical terms used, the message is clear.

Simple, catchy designs win the day any day.

More info: EmanueleAbrate.com | Behance.net | Facebook | Instagram

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com

Image credits: emanueleabrate.com